It is a well-known fact that the mobile gaming industry had a successful year in 2019, yet it is unclear if 2023 will be able to reach the same level of growth and success.
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A Look at the Past Performance in Mobile Games Market
In the initial three months of the year 2020, the gaming industry wasamidf a surge in activity. Unfortunately, the market in the following quarter was unable to deliver any positive results, due to external factors such as the pandemic. Luckily, the market trend has been improving gradually, moving from the second quarter of 2020.
The growth of the general market can be attributed to two factors. To begin with, manufacturers augmented their investments from quarter to quarter, which sparked a 17.5% rise in advertising from Southeast Asia, Hong Kong, Macao, Taiwan, and South America. Furthermore, the emerging market, commencing in 2022, reached a swift economic recovery period. Amongst this, countries such as Brazil, Mexico, Argentina, Malaysia, and Vietnam all had nominal GDP growth rates greater than 10%, thus driving the growth of the overall market.
Brazil is a prime example. According to Statista data, the mobile gaming user base within the country was 68.4 million in 2022 with a penetration rate of 31.7%. This is predicted to keep increasing over the next five years and surpass 84 million by 2027; this is an increase of 23% from 2022. Sports and simulation, among other categories, experienced a steady growth in daily active users.
Mobile Games’ Competition Landscape from Traffic to Quality
In 2022, there was a noticeable increase in the usage of non-game mobile applications that surpassed the growth of mobile games. This trend was especially moderate in Southeast Asia.
In 2022, the majority of areas with expansion in gaming are developing markets, for example, Southeast Asia and Latin America. In Indonesia and Malaysia, the growth rate of games is at 7.4% and 6.3% respectively, which are the only two places in the world where the development of games is greater than non-game applications. In these two nations, titles such as Stumble Guys, Super Sus, Find the Alin and Save the Doge have seen a surge in popularity.
It is evident that there was a period before the pandemic in which global Internet penetration increased by 15%, and it has kept growing from 2019 to 2021. Furthermore, the rate of new games being eliminated is around a third, signifying that there is a lot of space for new products in the market, albeit with a quick turnover rate.
Exploration of New Models in the Mobile Games Sector
Despite a six-month recovery in user spending on mobile games in 2022, the total expenditure of gamers is still not back to the level of 2021, which was a shrinkage of 5%, equaling $110 billion. On the other hand, France, Malaysia, the Philippines, Turkey, Argentina, and Pakistan are the exception to the trend with an increase in user spending.
Moreover, IP titles such as Diablo Immortal and Apex Legends Mobile are experiencing a great surge in pending. Genshin Impact too has done exceedingly well with an IAP spending of more than $3 billion in the second quarter of 2022. Video games from China have experienced a more prominent growth than other applications in regions such as Southeast Asia, Latin America, the Middle East,t, and Africa, particularly in countries such as the Philippines, Malaysia, Vietnam, Argentina, Brazil, and Turkey.
In the past few years, China's games have gone beyond their borders, first leading the MMORPG market in 2019, followed by Genshin Impact's worldwide popularity in 2020, and then the mainstream business model of 2021. Now, it is necessary to step out of their comfort zone and venture into different markets.
How to Download and Enjoy Mobile Games with Redfinger
Redfinger Cloud Phone, a virtual Android platform, allows users to run mobile games on their desktop or laptop. Running on the cloud, Redfinger eliminates the need for data, storage, and battery usage on physical devices. With this android cloud emulator, gamers can play mobile games 24/7 on the cloud. Here's how to download and enjoy mobile games like Genshin Impact with a finger:
1. Search REDFINGER in Google Play and download the app OR Click the official website and use the app via browser.
2. To gain entry to the Redfinger cloud smartphone, you need to finish the sign-in steps. If you have any issues with this, take a look at the Redfinger tutorial videos for guidance.
3. Within the RedfingerAPP Store, use the search bar to locate mobile games that you find entertaining.
4. Download and install the game with the red finger.
5. Run and enjoy playing mobile games with finger
For optimal gaming performance, users should use Redfinger Cloud Phone and follow the instructions given above. With the cloud emulator android, mobile games can be enjoyed in a way that is unlike any other! Get started now!
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